The Rise of Mobile

Having a mobile-friendly web design is no longer just an option, it's a necessity!


Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is an open source initiative instigated by Google and Twitter designed to make really fast mobile pages.

Fundamentally, AMP pages are a subset of HTML pages designed to be super lightweight and really fast loading. At its essence, is a refined form of HTML which excludes the page blocking aspects of HTML, JavaScript and CSS.

AMP pages are intended to be cached by Google, who can then serve the pages from their own servers reducing the time lag incurred in fetching pages from the publisher's server. Essentially this is going to best suite static content providers but who can guess how developers might use AMP HTML to create engaging and innovative experiences.

Related links:

  • AMP by Example gives a hands-on introduction to Accelerated Mobile Pages based on code and live samples.
  • HTML5 Hypertext Markup Language (HTML) specification.

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