- SEO Audit
- Research & Analyse
- Keyword Strategy
- Web Page Optimisation
- Rank Tracking - weekly ranking reports
- Page Tweaking
Whatever your requirements we deliver a professional service based on experience, energy and creativity.
Why is SEO important?
SEO is the most cost-effective form of digital advertising available to small businesses. If your website is ranked high up in Google, Bing and Yahoo customers will continue to come to your website for years to come with little further effort or expense.
What are its aims?
Search Engine Optimisation (SEO) is the process of improving the visibility and placement of a website in search results. The goal is to increase visibility in search results for targeted keywords which then may generate traffic interested in engaging services.
- Search Engine Optimisation (SEO)
- The SEO Process
- SEO Overview
- Mobile friendliness as a ranking signal
- Page Speed Optimisation
- SEO Basic Services
- SEO Advanced Services
Search Engine Optimisation
SEO is the process of improving the visibility and placement of a website in a search engine's search results. The goal is to increase visibility in search results for targeted keywords which then may generate traffic interested in engaging services.
We have numerous ethical optimisation techniques and strategies to gain a high-ranking placement in the search engine results page (SERP) including Google, Google Maps, Google Mobile, Bing, Bing Mobile, Yahoo and AOL.
Our ethical Search Engine Optimisation services complies with Googles quality guidelines.
The SEO Process
Our SEO process can be outlined in 6 stages:
SEO Audit - checking domain authority, page authority, trusted status, page speed, analyse backlinks and spam score. Identify common structural on-site problems which effect placement.
Research & Analyse - current search trends reverent to client services and analyse competitor's code & web page content.
Keyword Strategy - using broad and 'long tail' approaches.
Web Page Optimisation - optimising high-traffic page content based on the keyword strategy.
Rank Tracking - weekly ranking reports grouped by search engine and weekly competition ranking reports.
Page Tweaking - placement improvement.
Keywords are central to the search process and are fundamental to how search engine spiders index, store and retrieve data about web pages.
In natural or 'organic' search engine placement, the search results returned are determined by relevance to the search terms. Websites and web pages that closely match the search terms are most likely to appear in the search results. Higher page ranked web pages are more likely to appear at the top of the search results.
The task of improving search engine visibility can be divided into 'on-site' and 'off-site' SEO. On-page optimisation and keyword prominence are among 'on-site' factors which contribute towards 'search engine friendly' pages. Off-site factors tend to focus on building link popularity and improving 'PageRank'. Link building often involves submissions in local business directories like the UK Directory to generate backlinks and citations.
'PageRank' results from a mathematical algorithm. The rank value indicates an importance of a particular page. A hyperlink to a page (backlink or inbound links) counts as a vote of support for that page and the more inbound links the more importance is acquired. A web page that has inbound links from pages with a higher PageRank receives a higher rank itself. However, inbound links from 'low quality' websites that are deemed in breach of Google's quality guidelines can negatively affect placement.
On-page optimisation is the method to ensure that targeted keywords are given prominence within the page's content. There are many tactics and effective "best practices" for keyword usage to help create pages that are optimized.
In a competitive situation getting good search placement is a matter of developing both good 'on-site' and 'off-site' SEO practices.
Achieving higher page ranking or attaining a top page listing in natural search results requires a prescribed approach.
Mobile friendliness as a ranking signal
In responding to the adoption of smartphones and tables Google positively rewards websites in search results which are deemed mobile-friendly. Alongside this websites which have faster page speed load time are also rewarded by an increase in search results positioning.
Google's mobile-friendliness ranking signal started April 21st so if your site is not mobile friendly this might significantly impact on your search results. To find out if your website is mobile friendly take the Mobile-Friendly Test!
Page Speed Optimisation
Speed Matters! Page Speed is a critical component of a website's user experience. In a content-driven world factors like page load time and page size make a big difference. Page Speed is now an important ranking factor and it's part of Google's ranking algorithm for both desktop and mobile. Having a better-optimised page will help deliver better placement in search engines.
Achieving higher page ranking or attaining a top page listing in natural search results requires a prescribed approach. A summary of our services is outlined below.
SEO Basic Services
We offer the following SEO in Stratford upon Avon and surrounding area as part of a new Web Design package:
- Clean error free CSS3 & HML5 code
- Table-free CSS layouts
- Correct us of HTML document structure
- XML sitemap & robots.txt file towards making your website search engine friendly
SEO Advanced Services
We offer the following SEO in Stratford and surrounding area as part of a new Web Design package or as a independent service:
- Research current search trends relevant to your business
- Analyse your web page content
- Analyse competitors code & web page content
- Analyse your website backlinks
- Investigate and remedy structural website problems effecting SEO
- High-traffic page optimisation
- Analyse load speed of your website
- Turbo-charge your website using Google's 'PageSpeed' recommendations
- Weekly competition ranking reports
- Weekly ranking reports grouped by search engine
- Google Webmaster Tools
For further information please get in touch.