Search Engine Optimisation (SEO)
Our ethical Search Engine Optimisation services will boost your visibility in search, promote your services and provide a solid foundation to grow your page ranking.
Why is SEO important?
SEO is the most cost-effective form of digital advertising available to small businesses. If your website is ranked high up in Google, Bing and Yahoo customers will continue to come to your website for years to come with little further effort or expense.
What are its aims?
Search Engine Optimisation (SEO) is the process of improving the visibility and placement of a website in search results. The goal is to increase visibility in search results for targeted keywords which then may generate traffic interested in engaging services.
Our ethical Search Engine Optimisation services complies with Googles quality guidelines.
Keywords are central to the search process and are fundamental to how search engine spiders index, store and retrieve data about web pages.
In natural or 'organic' search engine placement, the search results returned are determined by relevance to the search terms. Websites and web pages that closely match the search terms are most likely to appear in the search results. Higher page ranked web pages are more likely to appear at the top of the search results.
The task of improving search engine visibility can be divided into 'on-site' and 'off-site' SEO. On-page optimisation and keyword prominence are among 'on-site' factors which contribute towards 'search engine friendly' pages. Off-site factors tend to focus on building link popularity and improving 'PageRank'.
'PageRank' results from a mathematical algorithm. The rank value indicates an importance of a particular page. A hyperlink to a page (backlink or inbound links) counts as a vote of support for that page and the more inbound links the more importance is acquired. A web page that has inbound links from pages with a higher PageRank receives a higher rank itself. However, inbound links from 'low quality' websites that are deemed in breach of Google's quality guidelines can negatively affect placement.
On-page optimisation is the method to ensure that targeted keywords are given prominence within the page's content. There are many tactics and effective "best practices" for keyword usage to help create pages that are optimized.
In a competitive situation getting good search placement is a matter of developing both good 'on-site' and 'off-site' SEO practices.
Mobile friendliness as a ranking signal
In responding to the adoption of smartphones and tables Google positively rewards websites in search results which are deemed mobile-friendly. Alongside this websites which have faster page speed load time are also rewarded by an increase in search results positioning.
Google's mobile-friendliness ranking signal started April 21st so if your site is not mobile friendly this might significantly impact on your search results. To find out if your website is mobile friendly take the Mobile-Friendly Test!
Page Speed Optimisation
Speed Matters! Page Speed is a critical component of a website's user experience. In a content-driven world factors like page load time and page size make a big difference. Page Speed is now an important ranking factor and it's part of Google's ranking algorithm for both desktop and mobile. Having a better-optimised page will help deliver better placement in search engines.
Achieving higher page ranking or attaining a top page listing in natural search results requires a prescribed approach. A summery of our services is outlined below.
SEO Basic Services
We offer the following SEO in Stratford upon avon and surrounding area as part of a new Web Design package:
- Clean error free CSS3 & HML5 code
- Table-free CSS layouts
- Correct us of HTML document structure
- XML sitemap & robots.txt file towards making your website search engine friendly
SEO Advanced Services
We offer the following SEO in Stratford and surrounding area as part of a new Web Design package or as a independent service:
- Research current search trends relevant to your business
- Analyse your web page content
- Analyse competitors code & web page content
- Analyse your website backlinks
- Investigate and remedy structural website problems effecting SEO
- High-traffic page optimisation
- Analyse load speed of your website
- Turbo-charge your website using Google's 'PageSpeed' recommendations
- Weekly competition rankings reporting
- Weekly rankings reporting grouped by search engine
- Google Webmaster Tools
For further information please get in touch.
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Web Design for Desktops
Competitively priced websites designed and built in-house to the highest quality and hand coded using valid HTML & CSS.
- Unique website design
- Stock images & graphics included
- Web page templates optimised for desktop browsers
- Compatible with all the major platforms & modern desktop browsers
- SEO Basics
Web Design for Mobile & Desktops
Mobile-friendly website providing a great user-experience across many devices and screen sizes.
- Unique website design
- Stock images & graphics included
- Web page templates using 'Fluid Layouts' & CSS3 Media Queries for smartphones tables, laptops and desktops
- Compatible with all the major platforms, devices, modern desktop & mobile browsers
- SEO Basics
- Logo design
- Content Management System (CMS)
- SEO Advanced
- Page Speed Optimisation
- Web Hosting
Stiff Design has consistently offered outstanding service and expertise in all aspects of our website requirements.
Who we are
Stiff Design is a small, experienced, highly focused, local web design company in Stratford upon Avon providing web design, web development & SEO services in Stratford upon Avon, Warwickshire. We build professional, competitively priced websites for businesses, organisations and individuals.
What we offer
We offer a comprehensive web design & web development and SEO service with over 14 years experience. For SMEs and business startups searching for a local web design company in Stratford we offer you a second-to-none service committed to your business success.
What we make
We produce standards based desktop and mobile websites using 'Responsive Web Design' and 'Fluid Layouts'. All our websites are completely unique, designed to the highest quality and hand coded using valid HTML5 & CSS3.
What we achieve
Our websites are faster, more efficient, and offer all-around improved website experience. Combining good design with exceptional build quality and adopting Google's 'PageSpeed' and Yahoo!'s YSlow recommendations we are proud to deliver quality websites achieving a high level of customer satisfaction.
We have all-round in-depth knowledge of website design, web development and SEO.
Underpinning our services is expertise in website engineering, Internet systems design, Information Architecture, open source server programming, open source database development and compliant web page authoring.
We specialise in creating bespoke dynamic websites with MySQL database for Content Management Systems (CMS).
How we can help you
Whatever your needs we deliver a professional service with experience, energy & creativity.
Our production cycle follows a simple approach to ensure a successful outcome of client projects. Your project will be well researched, well managed and professionally implemented.
So if you're looking for a web designer in Stratford, who will work with you, help shape your ideas and who will deliver a website fit for your needs, you have come to the right place. We're here to help you achieve your goals.
a real understanding and application of customer service and with all-round in-depth knowledge of both design and SEO.