Web Design & Development in Harmony

In natural or ‘organic’ search engine placement, the results returned are determined by relevance to the search terms. Websites and web pages that closely match the search terms are most likely to appear in the search results. Higher page ranked web pages are more likely to appear at the top of the search results.

‘PageRank’ results from a mathematical algorithm. The rank value indicates an importance of a particular page. A hyperlink to a page (backlink or inbound links) counts as a vote of support for that page and the more inbound links the more importance is acquired. A web page that has inbound links from pages with a higher PageRank receives a higher rank itself.

SEO is often refered to as either ‘on-site’ or ‘off-site’ SEO. Optimising HTML code and keyword density on web pages are both on-site factors which contribute towards ‘Search engine friendly’ pages. Off-site factors tend to focus on building link popularity.

In a competitive situation getting good search placement is a matter of doing both ‘on-site’ and ‘off-site’ SEO work.

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